Brand identity, Conversion optimisation, User Research, UI Design, Marketing Design & Illustration
UX Design Lead
Web App, Social Media
MBA work with selected local experts to craft life-changing adventures. All the logistics are sorted so you can just show up and have a blast in the wild with good people.
As Lead designer until the pandemic my work focused on increasing conversion through UX improvements alongside levelling up the brand identity to differentiate in a competitive landscape.
£1.25m
Funding raised in under 72 hours after branding overhaul
67%
Reduction in customer acquisition costs after product page improvements
50%
Increase in average revenue per booking 2018-2020
Collaborating with the product, sales, and content teams I redesigned the product page to cater for a small, curated collection of trips. Our focus was on increasing conversion through compelling content and reducing the burden on customer service teams by providing close to 100% of available information.
The challenge here was to provide a gut-level feeling of what the experience might be like alongside all the important details that a potential customer may need to know before deciding to commit to a booking. We used a combination of quantitative analysis using Hotjar and user survey data alongside user interviews to uncover pain points and bottlenecks. We then made content and design changes specifically to combat the issues we'd seen to improve sales and retention.
I developed illustrated content to match the brand’s adventurous spirit. Hand-drawn elements were both quick to produce and spoke to the DIY, one-of-a-kind nature of a true adventure.
Templates were created so that type and graphics could be combined in endless ways without the need for bespoke creative for every campaign or message.
