Pasabi

User Experience · Visual Design · Brand Design

I worked with Pasabi to develop their user experience and brand identity. The product was a consumer-facing, personalised shopping app backed by machine-learning technology.

Pasabi use AI Machine Learning to create a  personalised shopping experience based on user preference. Personalisation products typically involve a lengthy set-up period before users see any obvious benefits. With Pasabi all the user needs to do is connect a social login, and then a graph is built based on their pre-existing likes and shares. This is then used to create a shop just for them.

I worked with the Pasabi team to design an experience which was fun and intuitive while clearly communicating the benefits of the platform.

UX Lean Personas