Collaborating with the product, sales, and content teams I redesigned the product page to cater for a small, curated collection of trips. Our focus was on increasing conversion through compelling content and reducing the burden on customer service teams by providing close to 100% of available information.
The challenge here was to provide a gut-level feeling of what the experience might be like alongside all the important details that a potential customer may need to know before deciding to commit to a booking.
I developed illustrated content to match the brand’s adventurous spirit. Hand-drawn elements were both quick to produce and spoke to the DIY, one-of-a-kind nature of a true adventure.
Templates were created so that type and graphics could be combined in different ways without the need for bespoke creative for every campaign or message.
