About my skills, experience, and qualifications
- User testing of new and existing products
- User Flows, Journey Maps and other techniques to define systems
- Prototyping at different fidelities
- Wireframing of new products and features
- Interviews and workshop techniques for brand values and direction
- Defining design strategy
- Logo and identity design
- Brand Guidelines and Design Systems
- Graphic Design
- Interface design
- Icons, Illustration, and Animation
- Marketing material and Presentation Decks
- Enough CSS to be dangerous
Recent Work Experience
Much Better Adventures
February 2018 – present
I joined as the first design hire to help establish the brand as the foremost positive-impact adventure travel provider. I work collaboratively with the product & marketing teams to both optimise the booking experience and have ownership of brand visual identity.
August 2017 – February 2018
Working in a cross-functional team for this early-stage startup I led & implemented a company re-brand, conducted user experience research and design to improve the care-matching product, and designed, implemented and then optimised landing pages.
April 2016 – August 2017
Working mostly for early stage startups and some agency work, projects included prototyping for user research, creating pitch decks for VC funding, user experience consultancy, design and implementation of landing pages for new products, and fully specified user experience and brand identity designs.
Design Team Lead
July 2015 – April 2016
As an acquihire from Kotikan I led a lean agile design team focused on new product innovation for FanDuel’s entry into the UK market. I also ensured mobile OS design adherence for existing product offerings and got involved in overall design strategy.
Senior Product Designer
October 2014 – July 2015
I was responsible for defining the agile design process for all teams, brand ownership and redesign of the agency website, project ownership of client projects, and design recruitment.
Lead Product Designer
April 2014 – October 2014
Responsible for all UX & UI Design, working collaboratively with product & development, conducted weekly user-testing; animation; iconography; recruitment.
2009 – April 2014
As the first design hire I provided UX & UI Design for dozens of clients across varied sectors. I grew the team from 1 to 9 and won multiple awards. During this time I was the design lead for Skyscanner and FanDuel’s first mobile apps on iOS and Android.
M.Phil Advanced Motion Graphics
Glasgow School of Art
BA (Hons) Fine Art
Gray’s School of Art
Clients and other people I’ve worked with
British Film Institute
Edinburgh Festival Fringe
Edinburgh International Film Festival
Much Better Adventures
National Galleries Scotland
Red Robot Records
Scottish Qualifications Authority
The University of Edinburgh