allryder

Lead UX/Product Design for mobile, Iconography, Motion Design

This Berlin startup's aim was to help people move around public transport networks with ease. Since the daily commute is less than thrilling for many people, it was important to us that the product conveyed a lively, helpful personality while at the same time providing rock-solid travel information in a timely fashion.


Animation was used to add moments of delight for our users. The loading screen was a particularly good spot for this, given the patchy nature of mobile connections on a city underground service.


Users could find options for any public transport, taxi, car-share, or bike-share providers in Germany with a couple of taps.

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