Hello

I’ve been designing mobile apps, websites, and print for over 8 years. As Product Design Lead I’ve shipped successful apps for Skyscanner, FanDuel, the Edinburgh Fringe and many more in both Edinburgh and Berlin, helping transform businesses to be mobile first and bringing focus to the design effort.

I think the best things happen when design, development, and product work closely together, iterating towards a common goal with the benefit of shared understanding and clarity of purpose.

I’m excited to talk to companies and startups looking to do big disruptive things. If you’d like to discuss how to get the most out of your design resources, or you’d like help on a project, then please get in touch. Below you can see some recent work.

FanDuel

FanDuel is the world’s leading daily fantasy sports service. I served as Lead Designer on the mobile app’s discovery phase, devising a new live scoring experience which was subsequently rolled out across the product suite. This has since become one of the most loved features among the millions who play FanDuel every day. The app reached the top of the US App Store’s Sports Category upon release.

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Recently as Lead Designer on a new product for a brand new market, I’ve been overseeing a lean-agile design team. We have focused on constant experimentation and continuous learning to uncover the most valuable experience for our potential users, testing weekly in our own lab.

kotikan

I was responsible for product ownership and all design, art direction and illustration on this website and branding refresh. Firstly I designed a new, more versatile logo. The circular motif better echoed the Lean Agile development practices that kotikan had become known for.

 

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Working closely with copywriters and photographers we designed the user experience in tandem with the content to ensure everything was working together to get the right message across at the right time.

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We designed a modular page editor so that content editors could quickly make bespoke case study pages, tailoring the page layout to their content.

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Working closely with our web development partner, I created a prototype in static HTML so we could quickly test content and layout. That served as the basis for the final site development.

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Skyscanner

I designed the first version of the Skyscanner app for iOS and Android, and then led the mobile design team for over three years where I was responsible for all UX and visual design.

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Translating the website’s wealth of features to a simple mobile experience was of course a huge challenge that required much collaboration. We frequently user tested our concepts and the shipped product to uncover any pain points in the conversion funnel. A good deal of the interface patterns we designed had never been implemented on mobile before but are now common place among travel apps.

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Working closely with Skyscanner’s UX, product and back end teams we made their app one of the most successful in the world. It was consistently top of the App Store’s travel charts in 20+ countries, drew rave reviews, and has been downloaded over 30 million times.

allryder

As the Lead UI Designer at this lean Berlin startup I was responsible for all interaction, visual, and motion design for the mobile apps.

The aim was to help people move around public transport networks with ease. Since the daily commute is less than thrilling for many people, it was important to us that the product conveyed a lively, helpful personality while at the same time providing rock-solid travel information in a timely fashion.

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Animation was used to add moments of delight for our users. The loading screen was a particularly good spot for this, given the patchy nature of mobile connections on a city underground service.

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Users could find options for any public transport, taxi, car-share, or bike-share providers in Germany with a couple of taps.

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Lufthansa

I provided all the interaction and visual design for this native prototype on iOS for Lufthansa’s innovation hub in Berlin.

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The product helps Lufthansa customers flying out of Berlin Tegel get to their gate on time. Only the fight number is needed. The app then gives them appropriate transport options from their device’s current location in Berlin.

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Edinburgh Festival Fringe

The Edinburgh Festival Fringe is the largest arts festival in the world. Designing a mobile ticketing system that was intuitive, quick, and reliable were our key objectives for the official app. We did this through frequent user testing and close collaboration with the back-end development team.

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The mobile apps now typically attract 24 million sessions during the festival, and around £1m in ticket sales. In contrast to the website, over half of tickets sold through the app are bought within 24 hours of a performance, validating our assumptions that festival goers need a just-in-time, frictionless purchase experience.

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